Tuesday, July 04, 2006

Globalisation and the impact on Indian entertainment industry

This is a very interesting topic. But before entering the topic, I would like to add something about the impact of Globalisation on the Indian art and culture during the ancient period. We all know that Alexander, the Great reached India in 326 BC. We also know that impact of Alexander's invasion on art which was the formation of the new Indo-Greek art form. The statues of Bamiyana Buddha in Khandahar (or Gandhara) is the best example of the Indo-Greek art form.

That was about ancient India. Now I would like to add something about the impact of globalisation of Bollywood. This is something which struck me after going through some back issues of the ' Outlook'. The articles were about Bollywood going global. Most of the directors were commenting that it is exremely cost effective to shoot a movie abroad than in India. Getting approval for shooting a movie in India is costly because of rampant corruption and red tapism. On the other hand in foreign countries special previleges are given to Bollywood crew as it is a big tourism advertisement for the country. There are also occasions when the foreign governments have also come forward to finance movies if the movies project their respective countries in good light.

Mahesh Bhatt's statement that he prefers Pakistani singers and rock bands in his movies because there is abundant untapped talent in Pakistan which can also be cost effective is another example of Bollywood reaching out to the world. Bollywood has starting tapping out the best technicians and artists from the rest of the world is the best example of how Globalisation has helped Indian entertainment industry grow.

Comments/ Criticisms are always welcome.

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