Globalisation and the resultant surge in technology have surely improved the living condition all around the world. The impact of globalisation on languages is something that has been seriously underestimated. English has been a language that has gained tremendously from Globalisation. It is estimated that one – third of the humanity has basic proficiency in the English language. One of the reasons for this is the ability of the language to adapt itself and incorporate changes so that communication becomes easy.
The essay tries to comment on the evolution of the word, Bangalored, in the English language as a result of changes in the global socio – economic climate and also the Americanisation of the English language as the result of the emergence of the Microsoft Empire.
Bangalored
Wikipedia comes out with the following reference to Bangalored:
Bangalored is a neologism and used as a verb. Bangalored is used to indicate a layoff, often systemic, and usually due to corporate outsourcing of the business function to lower wage economies. The word is derived from Bangalore, India, which houses outsourcing centers for Western economies.
It refers to people who have been laid off from a multinational company because their job has been moved to India (outsourced — a business practice designed to save money that is arousing passions in some countries, especially Britain and the United States). Bangalore is cited in particular because of its reputation in the USA as a high-tech city, and widely regarded as the Silicon Valley of India that has benefited significantly from such outsourcing.
There is a big possibility that in a decade, Bangalore need not be the hub of outsourcing as it is now. But the word Bangalored will not die. The day is not far away when an American loses his job to a trained labourer in an emerging market other than India, the American will feel Bangalored.
The Rise of the Microsoft Empire
The popularity gained by the introduction of the Microsoft Office Programme has not only revolutionised the way business has been conducted, but also the way English has been written and spoken all around the world. The MS – OFFICE software has been programmed in American English. As a result, most of the words typed in the Queen’s English get automatically corrected to the American English as a result of the auto – correct option programmed in the software. For Example, type the world ‘stabilise’ and the auto-correct option of MS-OFFICE automatically corrects it to ‘stabilize’. The same applies to words like globalisation, westernisation etc.
Supposing that the auto-correct option doesn’t work, the word will be shown as incorrect and the option of spell check will direct the user to the American word. Spellings of words like programme, colour etc will soon get changed to program, color because of the tremendous influence of the software.
In this age of competition, effective communication is the key to success. Language will continue to evolve in order to suit the modern business techniques. This Americanisation of the language is not due to any American propaganda, but due to the simple fact that business in the modern world is done through Internet and the US is the world leader in Technology. Therefore the programmes developed by the Americans will be coded in their language, the American English.
Friday, July 28, 2006
Tuesday, July 11, 2006
Milking the Cash Cow
It is no longer a game alone. It is an industry. An industry which grows so rapidly that the GDP of Germany increased by nine to ten billion euros from 2004 to 2006, purely as a result of this world cup.
The global outreach of the tournament is so large that the world body governing football thrives financially, only because of the money generated from the tournament. The exclusive rights for all commercial activities of the tournament like broadcasting rights, sponsorship rights, hospitality rights and licensing rights are held exclusively by FIFA though it does share a lot of it with local organizing committee.
Independent observers say that from the total revenue generated, 53% comes from selling broadcasting rights, 35% from broadcasting deals, 8% from ticket sales and the remaining 4% from merchandising/licensing rights.
Between 1998 and 2006, the marketing and television rights have increased from 175 million euros to 1.9 billion euros. If everything works out according to the plan, the European television rights for world cup 2010 alone will fetch FIFA, a staggering one billion euros. FIFA has signed a deal worth US$ 425 million with ABC/ESPN (English) and Univision (Spanish) for the US television rights to all FIFA competitions from 2007 to 2014, making it the biggest ever television deal that has been signed by FIFA in a single country.
FIFA is also expected to get a bigger sponsorship deals for the 2010 and 2014 world cups. If the sponsors had to pay FIFA $50 million each for the sponsorship rights, the sum involved for the future two tournaments is expected to touch $150 million from each of the sponsors.
With the revenue, expenses have also increased substantially. The total cost incurred by both FIFA and the German organizing Committee is estimated at a staggering one billion euros. The 215 million euros that FIFA paid for the 32 participation nations as preparation costs alone is an all time record.
The grant given to the local organizing committee by FIFA will come to around 170 million euros. In addition to the FIFA grant, the LOC is expected to rake in at least 200 million euros from the sale of three million tickets.
FIFA pumps back around 370 million euros for developing the game at the grass root level. Similarly, FIFA pays around 270 million euros as financial assistance to confederations and fellow associations.
Germans have gained enormously from the world cup as far as income generation is concerned. Germany generated three billion euros from tourism alone. The cities of Munich and Dortmund are expecting additional revenue of 44 million euros and 36 million euros respectively.
Along with automatic qualification, the prospects of generating huge revenue has made the race for hosting the world cup a highly competitive one.
The global outreach of the tournament is so large that the world body governing football thrives financially, only because of the money generated from the tournament. The exclusive rights for all commercial activities of the tournament like broadcasting rights, sponsorship rights, hospitality rights and licensing rights are held exclusively by FIFA though it does share a lot of it with local organizing committee.
Independent observers say that from the total revenue generated, 53% comes from selling broadcasting rights, 35% from broadcasting deals, 8% from ticket sales and the remaining 4% from merchandising/licensing rights.
Between 1998 and 2006, the marketing and television rights have increased from 175 million euros to 1.9 billion euros. If everything works out according to the plan, the European television rights for world cup 2010 alone will fetch FIFA, a staggering one billion euros. FIFA has signed a deal worth US$ 425 million with ABC/ESPN (English) and Univision (Spanish) for the US television rights to all FIFA competitions from 2007 to 2014, making it the biggest ever television deal that has been signed by FIFA in a single country.
FIFA is also expected to get a bigger sponsorship deals for the 2010 and 2014 world cups. If the sponsors had to pay FIFA $50 million each for the sponsorship rights, the sum involved for the future two tournaments is expected to touch $150 million from each of the sponsors.
With the revenue, expenses have also increased substantially. The total cost incurred by both FIFA and the German organizing Committee is estimated at a staggering one billion euros. The 215 million euros that FIFA paid for the 32 participation nations as preparation costs alone is an all time record.
The grant given to the local organizing committee by FIFA will come to around 170 million euros. In addition to the FIFA grant, the LOC is expected to rake in at least 200 million euros from the sale of three million tickets.
FIFA pumps back around 370 million euros for developing the game at the grass root level. Similarly, FIFA pays around 270 million euros as financial assistance to confederations and fellow associations.
Germans have gained enormously from the world cup as far as income generation is concerned. Germany generated three billion euros from tourism alone. The cities of Munich and Dortmund are expecting additional revenue of 44 million euros and 36 million euros respectively.
Along with automatic qualification, the prospects of generating huge revenue has made the race for hosting the world cup a highly competitive one.
Azzurris conquer the world
Fabio Grosso, the 29-year-old Palermo defender looked at the spot and took the penalty confidently. His powerful left footed shot crashed into the right hand corner of the goal and the world cup is over. Italy is crowned as the champion for the fourth time.
Italy won 5 – 3 on penalties, as the game was tied one goal apiece even after 30 minutes of extra time. In a match that was billed as the perfect farewell game for Zidane, the wizard got himself red carded for head butting Materazzi. Earlier on Zidane scored from a penalty kick awarded for a foul on Malouda while Materazzi equalized for the champions.
In the fully packed Berlin's Olympiastadion, both the teams fielded the same line – up as in the semifinal. Right from kick – off it proved to be an incident filled encounter. France got an early scare when Henry accidentally collided with Cannavaro and it appeared that the star striker suffered from concussion. But to the relief of his fans, he was back to his lethal best after getting some medical attention.
The Final witnessed its first goal within the first seven minutes itself. French winger Florent Malouda was bought down by a Materazzi foul and the referee pointed towards the spot kick. But television replays clearly revealed that the defender had made no contact with Malouda.
Zidane took an audacious penalty with the ball hitting the underside of the crossbar and barely crossing the goal line. Zidane celebrated the goal by raising his arm like the way he has done through out the tournament. With the goal, Zidane joined an elite group involving Pele, Vava and Paul Breitner as the only players to score in two World Cup finals.
Italy began to surge forward after Zidane’s goal. Italy found the equalizer in the 19th minute through Materazzi. Pirlo’s curling corner found Materazzi’s head on way to the goal.
Both the teams fought for midfield dominance and the Zidane – Pirlo battle was enthralling. Both the players were keen not to give freedom to the other one to perform.
Both the teams were excellent defensively. Any attempts to attack were met by strong defending from both Thuram and Cannavaro. Italy was looking threatening on set pieces. In the 28th minute Thuram blocked another Materazzi header. Similarly another header by Luca Toni hits the cross bar.
In the second half, Italy was pushed back to their own half by the French attacking display. The match was an intensively fought physical encounter. Vieira pulled his hamstring in the 56th minute and was substituted by Alou Diarra. France had started to lose control of the game from this moment.
When the match was entering the final half hour of normal time, Italian coach Marcello Lippi decides to introduce fresh pair of legs by replacing Perrotta and Totti with Iaquinta and De Rossi respectively. At the 86th minute, Lippi made his final substitution bringing in Del Piero for Camoranesi.
As the first half of extra time was coming to an end, Raymond Domenech replaced Ribery with Trezeguet. The only scoring opportunity in the extra time came in the 103rd minute when Sagnol presented Zidane with a cross. But Zidane’s header was brilliantly parried away by Buffon. As the match was moving towards tie – breaker, Domenech surprised everyone by substituting Henry with Wiltord.
Zidane could not provide the fairy tale ending which everyone expected. When he head butted Materazzi and got himself sent off, it marked the end of a glorious career. Along with this sent off, France’s chances were also fading.
When the winners had to be decided through a tie – breaker, France had limited experience in penalty shooters. Pirlo, Materazzi, de Rossi, del Piero and Grosso connected for Italy; while Wiltord, Abidal and Sagnol connected for France. It was Trezequet’s miss that decided the tie.
It has been a long wait of 24 years for the Azzurris to realise their dream of winning the gold. The win erased the heartbreak of the 1994 world cup finals where they lost to Brazil in the tie – breaker. Under Lippi’s guidance and Fabio Cannavaro’s inspirational leadership, Italy played outstanding football. Contrary to their traditional defensive style, Lippi made them play a mixture of offensive and defensive football. No one deserved the title more than the Azzurris.
Italy won 5 – 3 on penalties, as the game was tied one goal apiece even after 30 minutes of extra time. In a match that was billed as the perfect farewell game for Zidane, the wizard got himself red carded for head butting Materazzi. Earlier on Zidane scored from a penalty kick awarded for a foul on Malouda while Materazzi equalized for the champions.
In the fully packed Berlin's Olympiastadion, both the teams fielded the same line – up as in the semifinal. Right from kick – off it proved to be an incident filled encounter. France got an early scare when Henry accidentally collided with Cannavaro and it appeared that the star striker suffered from concussion. But to the relief of his fans, he was back to his lethal best after getting some medical attention.
The Final witnessed its first goal within the first seven minutes itself. French winger Florent Malouda was bought down by a Materazzi foul and the referee pointed towards the spot kick. But television replays clearly revealed that the defender had made no contact with Malouda.
Zidane took an audacious penalty with the ball hitting the underside of the crossbar and barely crossing the goal line. Zidane celebrated the goal by raising his arm like the way he has done through out the tournament. With the goal, Zidane joined an elite group involving Pele, Vava and Paul Breitner as the only players to score in two World Cup finals.
Italy began to surge forward after Zidane’s goal. Italy found the equalizer in the 19th minute through Materazzi. Pirlo’s curling corner found Materazzi’s head on way to the goal.
Both the teams fought for midfield dominance and the Zidane – Pirlo battle was enthralling. Both the players were keen not to give freedom to the other one to perform.
Both the teams were excellent defensively. Any attempts to attack were met by strong defending from both Thuram and Cannavaro. Italy was looking threatening on set pieces. In the 28th minute Thuram blocked another Materazzi header. Similarly another header by Luca Toni hits the cross bar.
In the second half, Italy was pushed back to their own half by the French attacking display. The match was an intensively fought physical encounter. Vieira pulled his hamstring in the 56th minute and was substituted by Alou Diarra. France had started to lose control of the game from this moment.
When the match was entering the final half hour of normal time, Italian coach Marcello Lippi decides to introduce fresh pair of legs by replacing Perrotta and Totti with Iaquinta and De Rossi respectively. At the 86th minute, Lippi made his final substitution bringing in Del Piero for Camoranesi.
As the first half of extra time was coming to an end, Raymond Domenech replaced Ribery with Trezeguet. The only scoring opportunity in the extra time came in the 103rd minute when Sagnol presented Zidane with a cross. But Zidane’s header was brilliantly parried away by Buffon. As the match was moving towards tie – breaker, Domenech surprised everyone by substituting Henry with Wiltord.
Zidane could not provide the fairy tale ending which everyone expected. When he head butted Materazzi and got himself sent off, it marked the end of a glorious career. Along with this sent off, France’s chances were also fading.
When the winners had to be decided through a tie – breaker, France had limited experience in penalty shooters. Pirlo, Materazzi, de Rossi, del Piero and Grosso connected for Italy; while Wiltord, Abidal and Sagnol connected for France. It was Trezequet’s miss that decided the tie.
It has been a long wait of 24 years for the Azzurris to realise their dream of winning the gold. The win erased the heartbreak of the 1994 world cup finals where they lost to Brazil in the tie – breaker. Under Lippi’s guidance and Fabio Cannavaro’s inspirational leadership, Italy played outstanding football. Contrary to their traditional defensive style, Lippi made them play a mixture of offensive and defensive football. No one deserved the title more than the Azzurris.
Monday, July 10, 2006
Unsung heroes of the beautiful game
Real Madrid will be still cursing the day when they sold the glamour less 5’7 tall Frenchman to Abrahomvich’s Chelsea, for he asked a wage hike. Jose Mourinho will swear that the key to Chelsea’s success is the calm and assuring presence of this very Real outcast, even though he seldom hits the headlines. Claude Makelele, the uncompromising task master is the best among the holding midfielders, the unsung heroes of the beautiful game.
The holding midfielder is stationed in front of the back four defenders for defensive duties, ‘holding back’ the attacking freedom of the opponents. He is expected to thwart the attacking moves of the opposition, win the ball and distribute them to the attacking midfielders/strikers. This is a very crucial position in modern football as the attacking midfielders can press forward confidently if and only if there is a player capable of anchoring the defence.
Even though the pre tournament hype was centered on superstars, it is the presence of holding midfielders like Makelele, Mascherano, and Gattuso etc that has been vital for the team’s success. In the Brazil vs. France quarter final match, it was Makelele denying space to Kaka to play that gave Zidane and Vieira the license to attack. Makelele is so effective at the holding midfielder role to the extent that the position has been named ‘The Makelele Role’ after him.
If Makelele is the defensive midfielder of France, Gennaro Gattuso does the job for Italy. On road to the finals of Germany 2006 the Azzuris has been on a 24 match unbeaten streak under Marcello Lippi and Gattuso has been central to Lippi’s plans. On the eve of the Germany vs. Italy semifinal, when it was mentioned to the A.C. Milan star about the suggestion of him being the centre stage of the tournament, he dismissed the suggestion.
“That is an insult to football. I can play well and win a lot of tackles but the entertainment and the class of Ronaldinho, who certainly disappointed here, they are what I dream about at night,” he said.
Similarly, Javier Mascherano does the ball winning task for Argentina, thus allowing the likes of Riquelme and Maxi Rodriguez to move forward. The 22 year old is happy doing the ugly work as his midfield partners win all the applauds.
''Okay, you don't get the glory and you don't get into the highlights and maybe some don't see what you do in the game. But, in that role, the game always goes through you. You are always in the middle of it and you are always battling, always fighting. That's what I love. I've always liked defending more than attacking anyway. And to know your team-mates depend on you so much, that you have got so much responsibility, well, that spurs you on even more,'' he said.
Even though the position of defensive midfield does not get much limelight, it is the battery of the team, rated highly by football pundits and followers alike. These physical defensive midfielders who very aggressively and constantly marshal the opposing team's attacking players are truly the unsung heroes of the beautiful game.
The holding midfielder is stationed in front of the back four defenders for defensive duties, ‘holding back’ the attacking freedom of the opponents. He is expected to thwart the attacking moves of the opposition, win the ball and distribute them to the attacking midfielders/strikers. This is a very crucial position in modern football as the attacking midfielders can press forward confidently if and only if there is a player capable of anchoring the defence.
Even though the pre tournament hype was centered on superstars, it is the presence of holding midfielders like Makelele, Mascherano, and Gattuso etc that has been vital for the team’s success. In the Brazil vs. France quarter final match, it was Makelele denying space to Kaka to play that gave Zidane and Vieira the license to attack. Makelele is so effective at the holding midfielder role to the extent that the position has been named ‘The Makelele Role’ after him.
If Makelele is the defensive midfielder of France, Gennaro Gattuso does the job for Italy. On road to the finals of Germany 2006 the Azzuris has been on a 24 match unbeaten streak under Marcello Lippi and Gattuso has been central to Lippi’s plans. On the eve of the Germany vs. Italy semifinal, when it was mentioned to the A.C. Milan star about the suggestion of him being the centre stage of the tournament, he dismissed the suggestion.
“That is an insult to football. I can play well and win a lot of tackles but the entertainment and the class of Ronaldinho, who certainly disappointed here, they are what I dream about at night,” he said.
Similarly, Javier Mascherano does the ball winning task for Argentina, thus allowing the likes of Riquelme and Maxi Rodriguez to move forward. The 22 year old is happy doing the ugly work as his midfield partners win all the applauds.
''Okay, you don't get the glory and you don't get into the highlights and maybe some don't see what you do in the game. But, in that role, the game always goes through you. You are always in the middle of it and you are always battling, always fighting. That's what I love. I've always liked defending more than attacking anyway. And to know your team-mates depend on you so much, that you have got so much responsibility, well, that spurs you on even more,'' he said.
Even though the position of defensive midfield does not get much limelight, it is the battery of the team, rated highly by football pundits and followers alike. These physical defensive midfielders who very aggressively and constantly marshal the opposing team's attacking players are truly the unsung heroes of the beautiful game.
Back to Bread and Butter
The carnival is finally over. Now it is time to go back to your own houses. You do not belong to any nationality anymore. But you are a Mancunian, Londoner, Roman, Catalan, Scoucer or resident of any other region depending upon the club you play for. Come August and the bread and butter time for the footballers begins. It is the beginning of the professional season. Goaaal makes a preview of the three strongest football leagues in the world.
English Premier League
As seen in the previous season, Chelsea starts again as the favourites to win the title. Even before the beginning of the transfer season, Chelsea has announced their intention by making two huge signings. Signing Michael Ballack from Bayern Munich on a bosman free transfer was a big coup. By signing Andriy Shevchenko for a Premier League record fee of around £ 30 million, they have also made their intentions clear in Europe.
Manchester United, Liverpool and Arsenal will be fighting harder to match the bench mark set by Chelsea. Fears about the exit of Ruud van Nistelrooy and Christiano Ronaldo have raised doubts over Man Utd’s chances this season. With the departure of Roy Keane from Man Utd, Sir Alex Ferguson will be keen to strengthen his midfield with two quality signings. Some of his prime targets are Michael Carrick, Riquelme, Mahamadou Diarra, Javier Mascherano etc. Arsenal will be leaving Highbury this season for their new 60,000 seater Emirates Stadium in nearby Ashburton Grove, Islington.
Last season the gap between the champions and the runners up (Man Utd) were that of eight points. In the 2004-05 season the gap was 12 points. The legend of Sir Alex has been built around masterminding upsets. It has to be seen whether the man who proved ‘you win nothing with boys’ theory wrong can finally match Chelsea’s roubles.
Primera liga
The Spanish season will be interesting to watch as Fabio Capello begins his second stint as the manager of Real Madrid. It is also interesting to see whether the new President Ramon Calderon will bring to Real, Fabregas, Kaka and Cristiano Ronaldo as promised.
On the other hand, Real’s arch rivals Barcelona are a well settled team with a young manager in Frank Rijkaard and the best player in the world in Ronaldinho. If Capello doesn’t come up with something special, it is highly likely that the title will once again move to Nou Camp.
Valencia and Villareal are other two teams that can challenge Real and Barcelona for the title. It would be interesting to see whether stars like Joaquin, Fernando Torres, David Villa, Aimar etc will continue to play in Spain.
Serie A
Italian Serie A is currently amidst a corruption scandal drama with champions Juventus, runners up A.C. Milan, Fiorentina and Lazio being the accused. Juve could be relegated to the third division with the loss of six points and be stripped of its last two league titles. The other accused will be relegated to the second division with Milan losing 3 points and the other two losing 15 points.
If Juve and Milan are relegated, Inter Milan would be declared winners of the previous two seasons. If such a scenario occurs indeed, then there will be a flight of players from these four clubs to the rest of Europe and Inter will be locking horns with A.S.Roma for the Scudetto.
English Premier League
As seen in the previous season, Chelsea starts again as the favourites to win the title. Even before the beginning of the transfer season, Chelsea has announced their intention by making two huge signings. Signing Michael Ballack from Bayern Munich on a bosman free transfer was a big coup. By signing Andriy Shevchenko for a Premier League record fee of around £ 30 million, they have also made their intentions clear in Europe.
Manchester United, Liverpool and Arsenal will be fighting harder to match the bench mark set by Chelsea. Fears about the exit of Ruud van Nistelrooy and Christiano Ronaldo have raised doubts over Man Utd’s chances this season. With the departure of Roy Keane from Man Utd, Sir Alex Ferguson will be keen to strengthen his midfield with two quality signings. Some of his prime targets are Michael Carrick, Riquelme, Mahamadou Diarra, Javier Mascherano etc. Arsenal will be leaving Highbury this season for their new 60,000 seater Emirates Stadium in nearby Ashburton Grove, Islington.
Last season the gap between the champions and the runners up (Man Utd) were that of eight points. In the 2004-05 season the gap was 12 points. The legend of Sir Alex has been built around masterminding upsets. It has to be seen whether the man who proved ‘you win nothing with boys’ theory wrong can finally match Chelsea’s roubles.
Primera liga
The Spanish season will be interesting to watch as Fabio Capello begins his second stint as the manager of Real Madrid. It is also interesting to see whether the new President Ramon Calderon will bring to Real, Fabregas, Kaka and Cristiano Ronaldo as promised.
On the other hand, Real’s arch rivals Barcelona are a well settled team with a young manager in Frank Rijkaard and the best player in the world in Ronaldinho. If Capello doesn’t come up with something special, it is highly likely that the title will once again move to Nou Camp.
Valencia and Villareal are other two teams that can challenge Real and Barcelona for the title. It would be interesting to see whether stars like Joaquin, Fernando Torres, David Villa, Aimar etc will continue to play in Spain.
Serie A
Italian Serie A is currently amidst a corruption scandal drama with champions Juventus, runners up A.C. Milan, Fiorentina and Lazio being the accused. Juve could be relegated to the third division with the loss of six points and be stripped of its last two league titles. The other accused will be relegated to the second division with Milan losing 3 points and the other two losing 15 points.
If Juve and Milan are relegated, Inter Milan would be declared winners of the previous two seasons. If such a scenario occurs indeed, then there will be a flight of players from these four clubs to the rest of Europe and Inter will be locking horns with A.S.Roma for the Scudetto.
Tuesday, July 04, 2006
Globalisation and the impact on Indian entertainment industry
This is a very interesting topic. But before entering the topic, I would like to add something about the impact of Globalisation on the Indian art and culture during the ancient period. We all know that Alexander, the Great reached India in 326 BC. We also know that impact of Alexander's invasion on art which was the formation of the new Indo-Greek art form. The statues of Bamiyana Buddha in Khandahar (or Gandhara) is the best example of the Indo-Greek art form.
That was about ancient India. Now I would like to add something about the impact of globalisation of Bollywood. This is something which struck me after going through some back issues of the ' Outlook'. The articles were about Bollywood going global. Most of the directors were commenting that it is exremely cost effective to shoot a movie abroad than in India. Getting approval for shooting a movie in India is costly because of rampant corruption and red tapism. On the other hand in foreign countries special previleges are given to Bollywood crew as it is a big tourism advertisement for the country. There are also occasions when the foreign governments have also come forward to finance movies if the movies project their respective countries in good light.
Mahesh Bhatt's statement that he prefers Pakistani singers and rock bands in his movies because there is abundant untapped talent in Pakistan which can also be cost effective is another example of Bollywood reaching out to the world. Bollywood has starting tapping out the best technicians and artists from the rest of the world is the best example of how Globalisation has helped Indian entertainment industry grow.
Comments/ Criticisms are always welcome.
That was about ancient India. Now I would like to add something about the impact of globalisation of Bollywood. This is something which struck me after going through some back issues of the ' Outlook'. The articles were about Bollywood going global. Most of the directors were commenting that it is exremely cost effective to shoot a movie abroad than in India. Getting approval for shooting a movie in India is costly because of rampant corruption and red tapism. On the other hand in foreign countries special previleges are given to Bollywood crew as it is a big tourism advertisement for the country. There are also occasions when the foreign governments have also come forward to finance movies if the movies project their respective countries in good light.
Mahesh Bhatt's statement that he prefers Pakistani singers and rock bands in his movies because there is abundant untapped talent in Pakistan which can also be cost effective is another example of Bollywood reaching out to the world. Bollywood has starting tapping out the best technicians and artists from the rest of the world is the best example of how Globalisation has helped Indian entertainment industry grow.
Comments/ Criticisms are always welcome.
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